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Real Estate Technology Inner Circle

Dear Friend and REALTOR®,

If you would like access to a steady supply of straightforward, easy to understand information to keep you on the leading edge of the most effective ways to use technology and marketing to make more money in your real estate business… even if you hate computers… then this will be the most important message you will ever read.

Here is why:

In the world of real estate technology, you have three choices:

1. Run like crazy to keep up with all of the changes: the new products, the new services, and all of the new and constantly changing principles and techniques that can help you make more money in less time.
2. Get run over by the stampede of real estate professionals actively pursuing willing to run like hell to keep up.
3. Get someone else to do the running for you and sit back and reap the rewards for your real estate business.

The first two choices stink because they have you end up either out of breath, overworked and more tired than ever or flattened under the heels of your competition.

Not a pretty picture.

The third choice is far less painful, and much more profitable. By leveraging the expert knowledge of someone living in the real estate technology “trenches,” you can concentrate on what you do best and still benefit.

The key, of course, is getting the knowledge you need in a way that is easy to understand.

But there’s a problem…

Of course you can go and find all of this information for yourself. It is out there – available in various nooks and crannies throughout the internet and other publications. You can find help in online real estate forums and mailing lists. Finding the information is not an impossible challenge.

Putting it to good use and translating the knowledge into more money for your real estate business – knowing how to separate fact from fiction, from opinion from just plain dumb luck… that’s the challenge.

And following the wrong advice can lead you on an expensive wild goose chase.

In the words of Cavett Robert, founder of the National Speakers Association (and a REALTOR® for over 40 years!):

“Experience is NOT the best teacher because the tuition is too high. Instead, learn from other people’s experience!”

You know that, with just the right technology in your business, used just the right way, you could double the number of sides you close next year or earn the same amount of money while doing half the work.

The question is, do you know how to pull it off?

Probably not.

That is why I’ve decided to invite you into my Real Estate Technology Inner Circle^TM – A private, members-only, club where I show you, in simple language even the most computer phobic agents can understand, exactly how to use technology in your real estate business to make more money in less time.

But I bet you’re wondering…

Because I practice what I preach. I walk the talk and I am living proof that you can use technology to make more money in less time.

How do I know? Because I use the very same marketing principles and technology knowledge to grow my businesses every day – in several different niches.

Now let me put all the cards on the table.

I am not a real estate professional. I have never sold a piece of real estate and I probably never will.

You don’t want me talking to you about real estate. You are the real estate expert. Real estate knowledge isn’t keeping you from the success you want.

It’s marketing and technology advice that you need to go with your expert knowledge. That is a combination that will help you get where you want to be.

Each month as a member of the Real Estate Technology Inner Circle^TM, you’ll get immediately useful information about how to turn your investment in technology and marketing into a future commission check.

You’ll learn things like:

• How to use Google Adwords to keep you from making huge (and very expensive) marketing mistakes.
• Why 98% of real estate websites are driving prospects away… and how to fix them.
• Why some real estate software is a money pit and how to know before you jump in.
• A proven way to use email to follow-up with your prospects to set yourself apart from the competition and get them calling you!
• The smart way to set up the technology in your office so you can get more done in less time… and save money.
• The 4 pieces of technology that every real estate business must have to compete.
• Where the real value is in your business and the most effective ways to use technology to leverage that gold mine.
• How to use technology to automate so called “word of mouth marketing” so that your income isn’t dependent on others whims to talk about you.
• How to pull the buyers and sellers that are ready to act out of the wood work… and get to them before your competition does.
• How to change your real estate website to connect with your prospects and stick out from the crowd.
• Why buying leads is a complete waste of money and how to generate your own, without chasing after them.
• A simple recipe for search engine success. It’s not as complicated as you think.
• Why most real estate businesses are flying blind when it comes to technology and how to make sure your gadgets and gizmos are helping you move to your goals more quickly.
• A simple and straightforward way to choose the website provider that is right for your real estate business.
• How to choose the right technology and stop wasting time on technology that isn’t suited to your business… and how to know the difference.
• How to track everything you do online to make sure that you are getting your money’s worth.
• The most important skill you need to develop to turn your real estate website into a lead generator (and it has nothing to do with technology).
• How to generate more real, qualified leads than you can handle and how to profit from the ones you won’t work with.
• The top 10 profit killing website mistakes and how to make sure you never make them.
• How to effectively use technology to generate more listings while working less.
• A smart way to use technology to make sure buyers are qualified to do business with you, before you even talk to them.

Plus, your membership in the Real Estate Technology Inner Circle^TM will give you back more of the only real asset you have: time.

Do you know how much each hour of your day is worth?

Do you know what your time needs to be worth in order to reach your income goals?

Here’s a quick way to figure it out.

Let’s say you want to make $200,000 GCI this year – you work about 9 hours a day and you work 6 days a week and take 2 weeks off.

Not exactly a schedule you want to keep up for the rest of your life, but it’s a start…

So you’ve got 2700 hours to produce $200,000.

That’s $74.07 per hour.

Seems manageable right?

The thing is, how many of those 9 hours do you think are actually productive time? Time you spend not doing administrative work or driving around, but completely engaged in income producing activities?

In a study of Fortune 500 CEOs, the average amount of productive time each had was about 28 minutes per day…

Let’s say you can do a lot better than that and get your productive time up to about 3 hours a day.

So let’s revise our calculation.

Now you have 900 hours a year to produce $200,000. That’s $222.22 per hour.

Of course, if your income goals are a bit bigger, say in the $500,000 to 1 million range, your productive time becomes a whole lot more valuable.

And what if you don’t want to work 9 hours a day, 6 days a week for the rest of your life?

Here’s the point:

By joining the Real Estate Technology Inner Circle^TM, you will have access to a shortcut for slashing the time it takes you to turn technology and marketing knowledge into real income for your real estate business.

Just think of it as your monthly technology and marketing seminar in print. Except you can attend this seminar with your feet up and a nice cold drink in your hand.

Each month you’ll get:

• At least one website critique video, where I dissect a member’s real estate website and show you exactly what to do to make it more profitable. You get to “look over my shoulder” and then apply the same techniques to your own website.
• Unlimited email questions about real estate technology, what to choose, pros and cons… This wealth of knowledge alone will save you thousands and thousands of dollars in technology frustrations.
• An in-depth newsletter (delivered in print to your mailbox) taking one or two technology ideas and showing you EXACTLY step by step how you can use them in your own real estate business.
• An audio download of the entire printed newsletter to listen to in your car, or on your iPod.
• Access to my personal “Resource Directory.” A growing listing of all of the technology services I recommend. And don’t worry, I don’t make a cent from my recommendations. That’s actually a prerequisite for getting in the directory… making sure I have no financial relationship with the company. They aren’t magical tools or recommendations… But I’ve tested these things so that you don’t have to.
• Free Consulting: A few times a year, I schedule free “Call-In-Days” exclusively for Inner Circle members. You get a special phone number and are given certain hours to call in for a free consultation to talk about any technology and marketing related challenge you are facing in your business.

Plus… after you sign-up and receive your welcome kit in the mail, you’ll get a quick survey to complete that will enter you to win a chance to have your own real estate website reviewed in the monthly video critiques.

And you get it all for only $29.00 per month.

You get access to the same knowledge, experience and advice that my private clients pay thousands of dollars for. But you get it at a fraction of the price they pay.

Now before we go any further, I have to warn you…

The Inner Circle is not for:

• Real estate professionals who are just dabbling in the business and not ready to commit the time and energy to be successful.
• Real estate professionals who view their business as a job. Just something you do to pay the bills.
• Real estate professionals who want something for nothing. There is no free lunch out there. If that’s what you want, keep looking. You won’t find it here.
• Real estate professionals who think they know it all yet completely ignore the basics. If you are looking for a quick fix or some type of secret “never before released” info, this is not for you. Keep looking.

If any of the above statements describes you, then stop reading right now and move on. You will be wasting your time if you go any farther.

If you are still here, then I know that you are serious about building a successful real estate business… and I am ready and willing to help you do it.

Now I know that skepticism is at an all time high. And that’s okay…

So I am willing to guarantee your satisfaction as a member of the Real Estate Technology Inner Circle^TM – not for 30 days, not for 60, but 180 Days.

That’s six months during which you can cancel at any time. If you feel you haven’t gotten your money’s worth, you can even get every cent you’ve ever paid refunded… with absolutely no hassle from anyone. (Applicable to new, first-time subscriptions only. If you were subscribed before, this does not apply.)

Here’s what I am saying again, just to make sure it is clear:

But you need to make a move quickly to secure your position. I am starting with only 199 members… After that, the price will go up to a level that more closely reflects the amount of value that I am delivering each month.

If you are serious about using technology to create more results for your real estate business, then now is the time to take bold action.

Your subscription will begin with the next issue and you will get your welcome package in the mail in just a few days.

If you want to use technology to create more results with less effort, now is the time to get started. Just click the button below to reserve your spot.

Sincerely,

P.S.

Still not sure if this is right for you? I don’t blame you. You probably don’t know me and aren’t really sure if this is for you.

So just to give you a sneak peak (and to make sure this is right for you), just enter your information in the box below and you’ll get a sample issue (without access to the website critique) to review for yourself.